About

The Bicycle Movement is here to connect all kinds of bike enthusiasts around cycling initiatives that inspire! Together we apply unconventional strategies in the bicycle industry which add to the wellbeing of our society.

The act of cycling is a healthy and playful way to respond to the climate challenge that our planet is facing today. With this initiative we hope to spark the minds of the next generation. For example, by going to work on a city bike, doing groceries on a granny bike, or carrying children to school on a cargo bike. We'd love to take this familiar "Amsterdam lifestyle" to the rest of the world!

That's why we are committed to making cycling a recurring activity in our daily lives. It is our belief that if we do that right, those who are now kids will eventually make the bigger, much-needed change. We welcome you to join the ride!